Behind The Scenes


Our AW20 campaign shoot took place in the Yorkshire Dales. Close to our heart, the Dales is home to our Head Office. Our owner and Creative Director, Adam Holdsworth, was not only born in Yorkshire but grew up, got married and started a family there too so it made sense that the whole Holdsworth family lent a helping hand on set, including Purdy, the N.Peal pooch!


The AW20 collection was inspired by the colours and rugged textures of the Yorkshire Dales from the 5,000 miles of pale grey dry-stone walls to the deep purple heathers that cover the moors. It therefore made perfect sense to shoot the collection in the county that inspired it.

"I can't help but be inspired by our stunning surroundings in Yorkshire and 2020 gave me the opportunity to take it all in at a slightly slower pace, to really look at the view, listen to the sounds and fully appreciate the setting."